Knowing your SEO campaign is really only as good as your content is one thing. Actually understanding what makes a given piece of content effectiveis another. Excellent written content creation is definitely a fine art, but like any art, it’s also learnable. The following pointers can help you make sure your content is always on point.
Know Who You’re Writing For
The most important thing to remember when generating stellar written content is who it is you’re creating it for. Take a moment to picture a member of your target audience. Who are they? What do they value, and what drives them in life? What information are they likely using the Internet to search for, and where are they searching for it?
Knowing your target demographic inside and out doesn’t just help you write effective, shareable content that speaks to their current needs and interests. It can help you tap into and fulfill needs they didn’t even know they had.
Make It Meaningful
People have little to no patience for content that’s boring, canned, or empty. You only have a few seconds to capture their attention before they click away to read someone else’s article. You also have to actually hold their interest once you have it.
Solid content creation strategies bring genuine value to the table. They don’t just drive traffic to your website or encourage people to click links. They leverage content that’s truly educational, entertaining, and informative. Each piece you write should enrich the reader in some fascinating new way.
Use What You Know
Once you’ve spent some time writing content for a target audience, you’ll know a thing or two about the people reading it. You’ll know which topics really grab their attention and which ones don’t. You’ll understand what they truly care about, and you’ll have a pretty good idea of what they want to see from you going forward.
Gather lots of data and leverage what it tells you about your audience to make your next content creation effort even stronger than the last. It’s also wise to look into what’s been working for other creators in your industry. How do successful businesses use written content to find success on Twitter or Facebook, as opposed to Reddit or Instagram? How will you take what you learn, individualize it, and make it work for you? Writing amazing content that truly hits all the right notes is far from impossible. It just takes a little finesse, practice, and dedication.
