A picture really is worth a thousand words, and this is never more true than it is on social media. However, not all images are created equally. Some types really do encourage higher levels of social media engagement than others. The following are the four types that have been proven most effective in this arena. How is your company using them to its advantage?
- Filter-Enhanced Photographs
Nothing drives engagement like a really inspired photograph, but what if you’re not exactly Annie Liebovitz yourself? Filters are a wonderful way to punch up the visual appeal of a less impressive photo that you’d really like to use. Creative use of colorful filters can help your visuals catch someone’s eye as they’re scrolling right along as well.
- Simple Illustrations
Illustrations have a type of appeal that’s different from the type a photograph delivers. They also make the perfect accompaniment to a well-crafted copy sequence, so definitely include them as part of your strategy. Hand-drawn illustrations can definitely work, but vector-based options are even better ways to ensure a clean, professional look. Make sure graphics use color palettes that feature plenty of contrast to help set them apart from the rest of the pack.
- Text-Inclusive Images
Quotes are terrific ways to boost social media engagement across multiple platforms, but don’t stop at simply adding your company’s best ones to the captions. Working them into your images in a dynamic way that encourages your followers to sit up and take notice is a terrific way to boost your signal. Don’t be afraid to get a little creative. Experiment with different fonts, colors, layouts, and image pairings. Take note of the looks and combinations with the highest rates of success, and use what you’ve learned to create future images that are even more successful.
- Colorful Stat Displays
Looking for a visually appealing way to teach your audience something specific about your company or an important industry-related topic? Consider saying it with a graph, chart, or statistics display. Just make sure you do it in a way that encourages interaction. Avoid simply filling ordinary graphs with text. Instead, look for clever, fresh ways to present your information.
Social media engagement that really gets results goes through the roof when you know how to leverage images to your advantage. Look for new, exciting ways to convey your company message. Tell your followers a story they can’t resist and can’t help wanting to be part of. Your social media presence will definitely benefit from it.
