The wide, wonderful world of social media doesn’t start and stop at Facebook, Twitter, and Instagram! LinkedIn is the virtual world’s largest, most important professional social network. It’s also among the fastest growing with hundreds of millions of users (and counting) to its credit, so definitely don’t overlook it. Keep the following pointers in mind when crafting yourcompany’sLinkedIn marketing strategy to keep your follower count climbing nicely.
- Make Your Presence Comprehensive
Don’t assume that less is more when it comes to filling out your business’s LinkedIn profile. You can attract up to twice as many visits from interested parties by making sure your page is 100 percent complete. Make sure you include your location, company size, company description, industry, and logo.
- Integrate RSS Feeds
Are you new to LinkedIn and not quite sure what to post yet? Still getting the hang of content creation? Choose a few industry-relevant RSS feeds to add to your running content feed. They’re a wonderful way to make sure your content box stays full of fantastic reads in between original posts of your own.
- Brainstorm a Posting Schedule
Posting awesome content your target audience wants to read is only part of the picture when it comes to effective LinkedIn marketing. You need to be posting fresh content regularly and consistently, so create a schedule that works for you and stick with it. For best results, shoot for a minimum of one new post per week.
- Market Your Page Elsewhere
Making sure your company’s page gets plenty of love and attention on LinkedIn itself is great, but you also want to make sure you’re promoting it other places. Include it in your running link lists in email footers and on other social media profiles. Add it to the sidebar of your business blog or company website. Embed follow buttons when and where appropriate to make adding you to their feeds easy for your clients and readers.
- Be Interactive
As with all social media platforms, it’s important to engage with other members. Don’t stop at potential clients and other professionals in your industry though. Get your own team members on board as well and encourage them to interact with your content. The more people you have interacting with your page, the more visible it becomes.
In conclusion, LinkedIn marketing is the most important aspect of social media marketing you’re probably not paying enough attention to. Change that and watch your business really take off.
